54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star score is the first thing customers see. Still, users take note of other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista

Over Half Of Customers Won't Utilize A Business If It Has Less Than A 4 Star Score

This stat is among lots of that illustrate the importance of online ratings. Now that news of client satisfaction travels this quick, keeping your clients happy is more crucial than ever.

57 percent of customers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for companies with a perfect five star rating.

Source: Brightlocal

77% Of Buyers Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

74 Percent Of Regional Businesses Have At A Minimum, One Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Taking a look at online rankings stats, we learnt that a company requires to have at least 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the general popularity of a website can just go so far.

Source: Review Trackers

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Software Reviews Influence Over 98% Of All Buyers

18% of software application buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

88% Of Executives Judge Reputation Risk As A Leading Business Concern

Reputation management statistics indicate a company's reputation does not affect just the consumers. Prospective team members likewise look at scores and take a look at reviews.

Source: Deloitte

Reviews Shared On Twitter Can Help Increase Revenues By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

A One Star Boost In Score Can Result In A 5% To 9% Boost In Business Revenue

Businesses that treat clients well normally succeed, review sites help ensure of that.

Source: Statuslabs

Only 6% Of Customers Do Not Rely On Customer Reviews At All

According to consumer review statistics, a massive 19% of consumers always rely on online reviews and never a make a purchase without reading reviews.

Source: Statista