Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can likewise affect our purchasing preferences.

According to social media reviews statistics, Facebook affects the majority of users' purchase choices.

Facebook reviews statistics reveal that four out of five users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

77% Of Users Don't Trust Reviews That Are Older Than Three Months

Clients don't care how excellent your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

30% Of Clients Feel Positive About A Company Which Responds To Online Reviews

Corresponding with your clients establishes trust. Even something like reacting to their reviews and comments can make them feel appreciated.

As you may anticipate, customers who feel this way are more willing to invest more money with a business.

Source: Statuslabs

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to purchase a new automobile and there are several models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other people, you quickly pick one that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

Majority Of Customers Will Not Use A Service If It Has Less Than A 4 Star Rating

This stat is one of lots of that illustrate the significance of online scores. Now that news of client fulfillment travels this fast, keeping your consumers pleased is more crucial than ever.

57% of customers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for services with a perfect five star ranking.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

90% Of Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about first impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to compose one.

Source: Martech Zone

The Typical Review Length Has Actually Become 65% Much Shorter Since 2010

In the present day reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

77% Of Consumers Would Certainly Submit A Review If They Were Asked

More than a 35% would do it to notify others about their customer encounter and 24% would definitely direct their review to the business itself.

Over a 26% would be willing to give a review to assist other people with their choice making process.

Source: Podium

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.

Source: Capterra

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read consumer reviews, agree that it increases their purchasing confidence.

Organizations utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star ranking is the first thing customers see. Still, users focus on other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the cash they spend at your business. They will be ready to share it if you give them an excellent experience.

Source: Brightlocal