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United States Buyers View "Product Performance" To Be The Most Useful Information In Product Reviews
When individuals read reviews, they focus on different aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US customers.
Source: Statista
89% Of Customers Read A Companies Reactions To Reviews
Not only do a lot of clients check out the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
86 Percent Of Customers Would Consider Composing A Review For A Business
Your consumers are your most valuable resource, and it's not only because of the cash they spend at your business. They will be ready to share it if you give them a good experience.
Source: Brightlocal
Favorable Reviews Motivate 68% Of Consumers To Use Local Businesses
Considering that the large bulk of customers read reviews, you'd want yours to be appealing to brand-new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
Most Best Selling Products Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star scores.
According to client rating statistics, conversion rates start to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, producers' descriptions are basically advertisements.
Source: Martech Zone
95% Of Unhappy Customers Will Return To A Company If A Business Manages To Fix Issues Quickly And Efficiently
Customers do not anticipate you to be perfect. They do expect you to fix things when they go wrong. If there is nothing else a company can do to deal with a concern, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Factor
Data reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Clients Might Invest 31 Percent More With A Business That Has Great Reviews
Take notice of this statistic. The more detailed other users explain your product and services, the more cash you can charge and consumer review statistics reveal to us precisely how much more.
Source: Martech Zone
89% Of Consumers Prefer To Read Reviews Using Their Smartphones
Be it via an app or a mobile browser, customers prefer to read reviews on their mobile devices.
Source: Statista
Reviews Posted On Twitter Can Help Improve Online Sales By 6.46%
Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
The Majority Of Shoppers Aged 25 To 34 Submitted Reviews
According to Statista, the more youthful generations are clearly the more vocal ones.
Source: Statista
70 Percent Of Customers Choose To Find Out About A Business Through Articles And Reviews, Rather Than Ads
Ads are all well and good, but it's worth trying a different approach too. Reviews are by far the very best way to discover the truth about a product or service.
Source: Statuslabs