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Over Half Of Customers Aged 25-34 Wrote Reviews
According to Statista, the more youthful generations are purportedly the more vocal ones.
Source: Statista
Positive Reviews Encourage 68 Percent Of Customers To Choose Local Businesses
Considering that the huge majority of customers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
30% Of Clients Feel Favorable To A Business Which Responds To Online Reviews
Keeping in touch with your consumers creates trust. Even something easy like reacting to their reviews and comments can make them feel appreciated.
As you may expect, customers who feel this way are more willing to spend more money with a company.
Source: Statuslabs
The Typical Review Word Count Has Gotten 65% Shorter Since 2010
Now a days reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
72% Of Clients Won't Take Action Unless They Read Some Reviews
Regardless of how enticing your marketing is, you still need consumer reviews. There's no skirting around it. Customers are still going to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
89% Of Customers Read A Companies Reactions To Reviews
Not only do many shoppers check out the review replies, 30% of them hold them in high regard. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company
The star score is the first thing consumers see. Still, users take note of other aspects as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States customers.
Source: Statista
70 Percent Of Customers Prefer To Discover A Business Via Reviews And Short Articles, Instead Of Ads
Ads are all well and good, however it deserves trying a different approach also. Reviews are by far the very best way to find the truth about a service or product.
Source: Statuslabs
73 Percent Of Consumers Think Client Reviews Are More Crucial Than Star And Number Scores
Online review statistics make it clear individuals aren't satisfied with scores alone.
Customer reviews make the statistics appear more authentic which is what the would-be consumers are trying to find. Nearly a 3rd of consumers state composed reviews are the only function that makes them think the sites' reviews are pertinent and useful.
Source: Fan and Fuel
Most Best-selling Items Have A Typical Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star scores.
According to customer rating stats, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
63.6% Of Consumers Visit Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
These online review statistics reveal the basic appeal of a site can only go so far when it comes to trust.
Source: Review Trackers
Online Item Reviews About A Product Can Increase Its Conversion Rate By An Incredible 270 Percent
User review stats reveal the purchase possibility for an item with 5 reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Software Application Reviews Influence Over 98% Of All Buyers
18 percent of software buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
74% Of Regional Companies Have At Least One Google Review
One review is far from sufficient to enhance your website's SERP ranking.
Looking at online rankings data, we learnt that a company needs to have at least 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have visited a supplier. Online review trends show people prefer to comment if they had a positive experience, rather than a mediocre or unfavorable one.
Source: Brightlocal
83 Percent Of Clients Don't Rely On Advertising
The standard channels to reach consumers aren't as prominent as they utilized to be. Many users who no longer trust ads choose to take note of customers' suggestions online.
Source: Statuslabs
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review statistics reveal user-generated material can do wonders in terms of conversions.
A single review can have an enormous impact on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44% boost.
Source: RevLocal