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98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website
Usually, 142 million customers go to Yelp each month. This is as excellent a time as any if you haven't declared your free Yelp business page.
Source: RevLocal
73 Percent Of Customers Believe Written Reviews Are More Vital Than Star And Number Rankings
Online review data make it clear people aren't pleased with scores alone.
Customer reviews make the stats appear more genuine which is what the prospective clients are searching for. Almost a third of customers state composed reviews are the only function that makes them believe the sites' reviews are helpful and appropriate.
Source: Fan and Fuel
More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
74% Of Local Businesses Have At Least 1 Google Review
One review is far from adequate to enhance your website's SERP ranking.
Looking at online rankings stats, we found out that a business needs to have approximately 40 reviews before clients "Award" it with a star.
Source: Brightlocal
70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business
4 reviews may be too few. Most people check out a lot more reviews to get an idea of how business is actually doing. Do not depend on that fact alone.
Source: Brightlocal
Positive Reviews Motivate 68 Percent Of Consumers To Use Local Businesses
Because the vast bulk of customers check out reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
61% Of Local Businesses Have An Average Rating Of 4 Or 5 Stars
Typically two-thirds of companies have outstanding and good ratings. Only 5% of companies have a ranking below three stars.
Source: Brightlocal
Online Product Reviews About An Item Can Boost Its Conversion Rate By A Staggering 270%
User review statistics reveal the purchase likelihood for a product with five reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies doubt the integrity of online reviews. However, they understand the enormous impact user scores have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
More Than Half Of Customers Aged 25 To 34 Submitted Reviews
According to Statista, the younger generations are apparently the more vocal ones.
Source: Statista