The Typical Review Word Count Has Gotten 65% Shorter Since 2010

At the present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet from twitter.

Source: Review Trackers

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a brand-new vehicle and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read online reviews.

With the help of other customers, you quickly decide on one that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can also affect our purchasing preferences.

According to social media reviews stats, Facebook impacts the majority of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics reveal that 4 out of 5 users are most likely to trust a local business.

Source: RevLocal

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the cash they spend at your business. If you give them a good experience, they will be willing to share it.

Source: Brightlocal

Over Half Of Customers Won't Utilize A Service If It Has Less Than A 4 Star Ranking

This stat is one of numerous that highlight the significance of online rankings. Now that news of client complete satisfaction travels this quick, keeping your clients pleased is more crucial than ever.

57 percent of consumers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked just for services with a perfect five star ranking.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star ranking is the first thing customers see. Still, users focus on other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

89% Of Buyers Choose To Read Reviews Using Their Smartphones

Be it by means of an app or a mobile browser, consumers prefer to read reviews on their phones.

Source: Statista

Clients Could Invest 31 Percent More With A Business That Has Fantastic Reviews

Focus on this fact. The more detailed other users describe your product or service, the more cash you can charge and consumer review stats reveal to us exactly just how much more.

Source: Martech Zone

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

These online review stats reveal the general popularity of a site can only go so far when it concerns trust.

Source: Review Trackers

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies question the integrity of online reviews. However, they realize the enormous effect user scores have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc