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Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
61% Of Local Businesses Have A Typical Score Of 4 Or 5 Stars
Typically two-thirds of businesses have excellent and good ratings. Just 5% of businesses have a ranking listed below three stars.
Source: Brightlocal
A Solitary Business Review Can Lift Its Conversions By 10%
Online review stats show user-generated material can do wonders in regards to conversions.
A single review can have a massive impact on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44 percent increase.
Source: RevLocal
Half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies
Younger individuals know the value of being informed. User-generated material has an unassailable impact on customers.
If businesses think of the power of client reviews over millennials, they will understand what they've been missing out on. Older people are different though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
89% Of Clients Like To Read Reviews Using Their Smartphones
Be it by means of an app or a mobile internet browser, folks choose to read reviews on their mobile phones.
Source: Statista
91 Percent Of Millennials Have Confidence In Online Reviews As Much As Family And Friends
Online review statistics put consumers' reviews as the most trustworthy source of suggestions. Online reviews typically bring the very same weight as recommendations from family and friends.
Source: Brightlocal
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Customers
24% of US consumers consider reviews as 'exceptionally influential'.
To show the value of online reviews and ratings, did you understand that 81% of customers will pay more for an item with reviews and those same customers are likewise happy to accept slower shipping times for such items.
Source: Turntonetworks
63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
These online review stats reveal the basic appeal of a website can just go so far when it pertains to trust.
Source: Review Trackers
77% Of Clients Would Undoubtedly Post A Review If They Were Asked
More than a 35% would do it to educate others about their consumer experience and 24% would rather direct their review to the business itself.
Over a 26% would want to leave a review to help other people with their decision making process.
Source: Podium
US Buyers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews
When people check out reviews, they focus on various aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of US consumers.
Source: Statista
74% Of Regional Companies Have At Least One Google Review
A single review is far from adequate to improve your site's SERP ranking.
Taking a look at online rankings stats, we found out that a company needs to have approximately 40 reviews before users "Award" it with a star.
Source: Brightlocal