Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can also affect our purchasing preferences.

According to social media reviews stats, Facebook affects the majority of users' purchase choices.

Facebook reviews stats expose that four out of five users are more likely to trust a local business if it has positive reviews.

Source: RevLocal

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Stats reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

74% Of Regional Companies Have At A Minimum, 1 Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Looking at online ratings stats, we discovered that a company requires to have at least 40 reviews before people "Award" it with a star.

Source: Brightlocal

77% Of Individuals Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how good your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies doubt the integrity of online reviews. However, they realize the enormous effect user rankings have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

83% Of Customers Don't Trust Advertising

The standard channels to reach customers aren't as influential as they used to be. Many users who no longer trust advertisements choose to take note of customers' suggestions online.

Source: Statuslabs

82 Percent Of Consumers Visit Review Websites Due To The Fact That They Wish To Acquire A Service Or An Item And Want To Get The Facts About The Businesses Products And Services.

Users come because they have already formed a purchase decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the producer says. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

Software Application Reviews Influence Over 98 Percent Of All Buyers

18% of software purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

The Typical Review Length Has Become 65% Much Shorter Since 2010

At the present time reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

89% Of Individuals Prefer To Read Reviews Using Their Mobile Devices

Be it via an app or a mobile internet browser, most people prefer to read reviews on their mobile devices.

Source: Statista

60 Percent Of Customers Check Out Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected considerably by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and score statistics reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

89% Of Clients Read A Companies Feedback To Reviews

Not only do the majority of consumers read the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

Favorable Reviews Encourage 68% Of Customers To Use A Local Business

Given that the huge majority of customers check out reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Consumers Might Spend 31% More With A Business That Has Excellent Reviews

Pay attention to this fact. The more detailed other users explain your product or service, the more money you can charge and customer review statistics show us exactly how much more.

Source: Martech Zone