54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star score is the first thing consumers see. Still, users take notice of other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of USA consumers.

Source: Statista

United States Shoppers View "Product Performance" To Be The Most Useful Detail In Product Reviews

They focus on various aspects of the shopping experience when individuals check out reviews. But according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of USA customers.

Source: Statista

Just 6% Of Customers Do Not Rely On Consumer Reviews At All

According to client review data, a massive 19 percent of consumers constantly rely on online reviews and never ever a purchase without checking out reviews first.

Source: Statista

The Average Review Word Count Has Become 65% Shorter Since 2010

These days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of clients, who pay attention to the variety of reviews is presently at 46 percent.

Source: Brightlocal

If They Were Asked, 77% Of Customers Would Most Likely Give A Review

More than a 35% would submit a review to advise others about their consumer experience and 24% would most likely direct their review to the business itself.

Over a 26% would be willing to leave a review to help other individuals with their decision making process.

Source: Podium

When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Factor

Statistics reveal that reviews were more successful than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

90 Percent Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals state about very first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

71% Of Millennials Browse Customer Reviews Of Expert Services

Over half of all individuals in need of an expert service turn to online reviews.

According to online reviews statistics, 59% used online reviews to select a doctor or an attorney.

Younger people (age 18-35) are even more likely to work with an expert based on online reviews. Just 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

61 Percent Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Overall 2 out of 3 companies have great and outstanding rankings. Only 5% of companies have a rating below 3 stars.

Source: Brightlocal

63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the basic popularity of a site can just go so far.

Source: Review Trackers

30% Of Consumers Feel Favorable To A Business Which Answers Online Reviews

Corresponding with your customers establishes trust. Even something like responding to their comments and reviews can make them feel valued.

As you might expect, customers who feel this way are ready to invest more cash with a business.

Source: Statuslabs

Consumers Reading Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. Purchasing decisions are made rapidly.

Online reviews are undoubtedly persuasive, yet online marketers have not always come to value the power of them.

Source: Martech Zone

70% Of Consumers Prefer To Discover A Business Via Reviews And Posts, Rather Than Advertisements

Ads are all well and good, however it deserves trying a different approach too. Reviews are by far the very best way to discover the truth about a product or service.

Source: Statuslabs

60% Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is affected considerably by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and score stats reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias