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95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike read reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'always' or 'very often'.
Source: Trust You
77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months
Clients don't care how great your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that businesses should to be constantly asking for reviews.
Source: Statuslabs
When Buying Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Factor
Statistics reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
A Lot Of Best-selling Products Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star ratings.
According to consumer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
Negative Reviews Can Increase Conversion By As Much As 85%
It sounds insane, however negative reviews can be a positive force for users to devote more time on your website. According to online review data, individuals devote more than 5 times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and want the best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones
Online review statistics put customers' reviews as the most reliable source of recommendations. Online reviews normally bring the exact same weight as advice from family and friends.
Source: Brightlocal
63.6% Of Customers Check Out Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review stats show the general appeal of a website can only go so far.
Source: Review Trackers
67% Of Consumers Suggest Reviews Are A "Extremely Important" Factor When Selecting A Service Provider
When clients have to pick a service provider, reviews have a huge impact on their decision.
Source: DemandGenReport
Reviews Shared On Twitter Can Help Improve Revenues By 6.46 Percent
Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
72 Percent Of Customers Won't Take Action Before They Read Some Reviews
Irrespective of how eye-catching your marketing is, you still require consumer reviews. There's no other way around it. Customers are still ready to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who check out customer reviews, concur that it increases their buying confidence.
Organizations utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
United States Shoppers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews
They focus on various aspects of the shopping experience when individuals check out reviews. However according to online review statistics, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of USA clients.
Source: Statista
One-half Of All Millennial's "Constantly" Check Out Online Reviews For Companies
More youthful people know the value of being informed. User-generated material has an unassailable impact on consumers.
They will realize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Over Half Of Shoppers Aged 25-34 Wrote Reviews
According to Statista, the more youthful generations are obviously the more vocal ones.
Source: Statista