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Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Positive Reviews Encourage 68% Of Consumers To Use A Local Business
Given that the huge majority of customers check out reviews, you would want yours to be inviting to brand-new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Just 6 Percent Of Customers Don't Trust Client Reviews At All
According to customer review data, a massive 19% of consumers constantly trust online reviews and never a purchase without reading reviews first.
Source: Statista
Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of companies really make use of them.
Although we now understand why customer reviews are so powerful, most businesses obviously don't.
Source: LsaInsider
More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
American Shoppers Consider "Product Performance" To Be The Most Useful Information In Product Reviews
They focus on various aspects of the shopping experience when individuals check out reviews. But according to online review statistics, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of USA clients.
Source: Statista
60% Of Consumers Seek Advice From Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping
In-store purchasing is influenced considerably by blogs and reviews on social media. With males being two times as likely to be affected than ladies.
Reviews and rating statistics reveal people value the opinion of peers more than any other content.
Source: Collective Bias
70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. The majority of people read a lot more reviews to get a better idea of how business is actually doing. Do not depend upon that fact alone.
Source: Brightlocal
91 Percent Of Millennials Turn To Online Reviews As Much As Loved Ones
Online review statistics position customers' reviews as the most trustworthy source of suggestions. Online reviews generally carry the exact same weight as advice from family and friends.
Source: Brightlocal
Clients Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done much faster. Purchasing decisions are made quickly.
Online reviews are undoubtedly convincing, yet online marketers have not always come to value the power of them.
Source: Martech Zone
A Solitary Business Review Can Raise Its Conversions By 10%
Online review stats reveal user-generated material can do wonders in regards to conversions.
A single review can have a huge effect on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44 percent increase.
Source: RevLocal
30% Of Customers Feel Comfortable With A Company Which Reacts To Online Reviews
Corresponding with your customers builds their trust. Even something as basic as reacting to their reviews and comments can make them feel appreciated.
As you may anticipate, customers who feel this way are ready to spend more money with a business.
Source: Statuslabs