88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Stats reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read customer reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

53% Of Consumers Expect Businesses To Reply Within A Week To Negative Reviews

Online review stats show that 63% of client reviews remain without a reaction. That's regrettable, since those companies are losing consumers that way.

Source: Review Trackers

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'always' or 'very often'.

Source: Trust You

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Clients

24% of US buyers consider reviews as 'incredibly influential'.

To illustrate the value of online reviews and rankings, did you understand that 81 percent of customers will pay more for an item with reviews and those exact same consumers are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

91% Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review stats place consumers' reviews as the most reliable source of recommendations. Online reviews usually bring the very same weight as guidance from friends and family.

Source: Brightlocal

82 Percent Of Consumers Visit Review Websites Since They Wish To Acquire An Item Or A Service And Want To Get The Truth About Business Services And Products.

Users come because they have currently formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

Software Application Reviews Impact Over 98% Of All Buyers

18% of software purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Site

Normally, 142 million consumers check out Yelp every month. This is as great a time as any if you haven't claimed your free Yelp business page.

Source: RevLocal

74 Percent Of Regional Companies Have At A Minimum, 1 Google Review

One review is far from sufficient to improve your site's SERP ranking.

Looking at online rankings statistics, we found out that a company needs to have at least 40 reviews before customers "Award" it with a star.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra

Clients Could Spend 31% More With A Business That Has Terrific Reviews

Focus on this fact. The better other users explain your product and services, the more cash you can charge and consumer review stats reveal to us precisely just how much more.

Source: Martech Zone

Over Half Of Customers Will Not Use A Service If It Has Less Than A 4 Star Ranking

This stat is among many that show the value of online scores. Now that news of client fulfillment travels this fast, keeping your customers pleased is more crucial than ever.

57% of customers have searched for business with more than four stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked only for services with a best five star ranking.

Source: Brightlocal

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses doubt the integrity of online reviews. However, they recognize the huge effect user rankings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc