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Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the maker states. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
Most Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends reveal individuals choose to comment if they had a favorable experience, rather than a negative or average one.
Source: Brightlocal
49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency also.
The share of clients, who take note of the number of reviews is presently at 46%.
Source: Brightlocal
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of US Clients
24% of US shoppers consider reviews as 'extremely influential'.
To show the importance of online reviews and scores, did you know that 81 percent of customers will pay more for an item with reviews and those exact same customers are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks
30% Of Consumers Feel Favorable To A Business Which Answers Online Reviews
Keeping in touch with your customers creates trust. Even something as simple as reacting to their comments and reviews can make them feel valued.
As you might anticipate, clients who feel this way are ready to spend more money with a company.
Source: Statuslabs
Just 6 Percent Of Consumers Don't Rely On Consumer Reviews At All
According to client review statistics, a tremendous 19% of customers constantly rely on online reviews and never a make a purchase without checking out reviews first.
Source: Statista
Since They Want To Acquire A Product Or A Service And Want To Get The Facts About The Businesses Products And Services, 82% Of Consumers Visit Review Sites.
Review sites are locations that people go to get the facts about a business, product and services . Users come because they have currently formed a purchase decision. The majority of them (89%) purchase within a week of their visit. And 29% do so within 24 hours.
Source: RevLocal
More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70%
One negative review suffices for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
15 Percent Of Clients Don't Trust Businesses Without Any Online Reviews
No trust implies no interactions. 15 percent of possible clients won't even consider doing business with a business they can't discover opinions about.
Source: Statuslabs
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are free, a remarkably low number of companies actually utilize them.
Although we now understand why consumer reviews are so effective, the majority of businesses apparently don't.
Source: LsaInsider