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71% Of Millennials Browse Customer Reviews Of Professional Services
More than half of all individuals in need of a professional service turn to online reviews.
According to online reviews data, 59% utilized online reviews to pick a medical professional or a lawyer.
Younger people (age 18-35) are even more likely to employ a professional based upon online reviews. Just 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters
If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. People expect to see some unfavorable reviews.
Source: Capterra
88% Of Executives Regard Reputation Risk As A Leading Business Problem
Reputation management stats show a company's reputation doesn't affect just the consumers. Potential employees likewise take a look at scores and take a look at reviews.
Source: Deloitte
Visitors Checking Out Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done quicker. Buying decisions are made rapidly.
Online reviews are obviously persuasive, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
70% Of Customers Choose To Learn About A Business Via Reviews And Articles, Rather Than Advertisements
Ads are all well and good, however it deserves attempting a different approach too. Reviews are by far the very best way to discover the truth about a service or product.
Source: Statuslabs
90 Percent Of Customers Require Less Than 10 Reviews To Form A Viewpoint About A Business
You know what individuals say about first impressions?
Users get their impression of your businesses through reviews. Normally through less than 10 of them.
Think about asking your visitors to compose one if you do not have reviews on your website.
Source: Martech Zone
Customer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are essentially ads.
Source: Martech Zone
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars
Overall two thirds of companies have good and awesome ratings. Only 5% of companies have a score listed below three stars.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Data reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
91 Percent Of Millennials Turn To Online Reviews As Much As Friends And Family
Online review stats put consumers' reviews as the most trustworthy source of suggestions. Online reviews normally bring the very same weight as recommendations from friends and family.
Source: Brightlocal