More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70% Of Consumers Prefer To Learn About A Business Through Reviews And Short Articles, Instead Of Advertisements

Ads are all well and good, however it's worth trying a different approach also. Reviews are by far the best way to find the truth about a service or product.

Source: Statuslabs

Buyers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Purchasing decisions are made rapidly.

Online reviews are obviously convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone

73% Of Customers Think Client Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear people aren't pleased with scores alone.

Client reviews make the statistics appear more authentic which is what the potential customers are searching for. Practically a 3rd of consumers state written reviews are the only feature that makes them believe the sites' reviews are pertinent and helpful.

Source: Fan and Fuel

When Purchasing Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Influential Factor

Stats reveal that reviews were more successful than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

70% Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read many more reviews to get a clear view of how business is in fact doing. Don't depend on that statistic alone.

Source: Brightlocal

98 Percent Of Yelp's Site Visitors Bought From A Business They Discovered On The Site

Typically, 142 million customers check out Yelp each month. This is as great a time as any if you haven't declared your complimentary Yelp business page.

Source: RevLocal

Online Product Reviews About A Product Can Increase Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase probability for a product with 5 reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

63.6% Of Consumers Visit Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the basic popularity of a site can just go so far.

Source: Review Trackers

90 Percent Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about first impressions, right?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

Just 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses actually utilize them.

Although we now understand why consumer reviews are so powerful, most businesses obviously don't.

Source: LsaInsider