63.6% Of Customers Visit Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

These online review stats show the general popularity of a site can only presume when it pertains to trust.

Source: Review Trackers

73 Percent Of Consumers Believe Customer Reviews Are More Vital Than Star And Number Ratings

Online review stats make it clear individuals aren't satisfied with ratings alone.

Client reviews make the stats appear more authentic which is what the would-be consumers are trying to find. Practically a 3rd of consumers say written reviews are the only feature that makes them believe the websites' reviews are beneficial and pertinent.

Source: Fan and Fuel

67% Of Customers Admit Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider

When consumers have to pick a solution provider, reviews have a massive influence on their decision.

Source: DemandGenReport

Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of companies really use them.

Although we now know why customer reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

74 Percent Of Regional Businesses Have At Least One Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Taking a look at online ratings data, we found out that a business requires to have a minimum of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

77% Of Individuals Don't Trust Reviews That Are Older Than Three Months

Clients don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a new car and there are a number of models which fit your requirements. How do you choose the very best one for you? Well, you read the reviews.

With the help of other consumers, you quickly pick a model that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

Customers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. Purchasing choices are made rapidly.

Online reviews are certainly convincing, yet marketers haven't always come to value the power of them.

Source: Martech Zone

91 Percent Of Millennials Have Faith In Online Reviews As Much As Friends And Family

Online review stats place clients' reviews as the most credible source of recommendations. Online reviews usually carry the exact same weight as suggestions from loved ones.

Source: Brightlocal

60 Percent Of Customers Refer To Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With men being two times as likely to be influenced than women.

Reviews and score data reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

83% Of All Young Clients Were Asked To Give A Review Recently

Of those invited, 80% of clients did give a review. Overall, businesses have actually asked 66% of all consumers to submit a review on their company.

Source: Brightlocal

89% Of Consumers Like To Read Reviews Using Their Smartphones

Be it via an app or a mobile web browser, everyday people choose to read reviews on their cell phones.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star rating is the first thing customers see. Still, users take note of other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

89% Of Consumers Browse A Businesses Responses To Reviews

Not only do many individuals check out the review replies, 30% of them value them highly. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

83% Of Customers Don't Rely On Advertising

The traditional channels to reach clients aren't as influential as they utilized to be. A lot of users who no longer trust ads choose to pay attention to clients' recommendations online.

Source: Statuslabs

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Use An Organisation

This stat is one of numerous that highlight the significance of online ratings. Now that news of consumer complete satisfaction travels this fast, keeping your customers pleased is more crucial than ever.

57 percent of customers have actually searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11 percent looked just for services with a perfect five star ranking.

Source: Brightlocal