When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Prominent Aspect

Data reveal that reviews were more successful than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

83% Of Customers Don't Trust Advertising

The traditional channels to reach customers aren't as influential as they utilized to be. The majority of users who no longer trust advertisements choose to take notice of clients' recommendations online.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star score is the first thing consumers see. Still, users focus on other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of USA consumers.

Source: Statista

64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out client reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Due To The Fact That They Desire To Purchase A Service Or A Product And Want To Get The Facts About The Businesses Items And Services, 82 Percent Of Consumers Go To Review Sites.

Users come due to the fact that they have actually currently formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

If They Were Asked, 77% Of Consumers Would Probably Leave A Review

More than a 35% would post a review to advise others about their consumer encounter and 24% would certainly direct their review to the business itself.

Over a 26% would want to submit a review to help other people with their choice making process.

Source: Podium

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US buyers consider reviews as 'incredibly influential'.

To highlight the importance of online reviews and scores, did you understand that 81 percent of consumers will pay more for an item with reviews and those exact same consumers are also going to accept slower shipping times for such items.

Source: Turntonetworks

70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read a lot more reviews to get an idea of how the business is really doing. Do not depend on that figure alone.

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'constantly' or 'extremely often'.

Source: Trust You

30% Of Customers Feel Favorable To A Company Which Answers Online Reviews

Corresponding with your clients develops trust. Even something as basic as reacting to their reviews and comments can make them feel appreciated.

As you may expect, clients who feel this way are more willing to invest more money with a company.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and desire the best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz