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Positive Reviews Motivate 68% Of Customers To Choose A Local Business
Considering that the vast bulk of consumers check out reviews, you'd want yours to be appealing to new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
63.6% Of Customers Visit Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
These online review statistics show the general popularity of a site can only presume when it concerns trust.
Source: Review Trackers
Online Product Reviews About An Item Can Raise Its Conversion Rate By More Than 270 Percent
User review statistics reveal the purchase possibility for an item with five reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
Users Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users choose to get things done faster. Purchasing decisions are made quickly.
Online reviews are obviously convincing, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone
United States Buyers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews
When people read reviews, they focus on different aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of American clients.
Source: Statista
If They Were Asked, 77% Of Customers Would Probably Post A Review
More than a 35% would submit a review to educate others about their customer experience and 24% would definitely direct their review to the company itself.
Over a 26% would be willing to leave a review to help other people with their choice making process.
Source: Podium
83 Percent Of Clients Do Not Trust Advertising
The conventional channels to reach clients aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements select to take notice of consumers' suggestions online.
Source: Statuslabs
Customer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are basically ads.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company
The star rating is the first thing consumers see. Still, users focus on other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American customers.
Source: Statista
88% Of Executives Consider Reputation Risk As A Top Business Issue
Reputation management stats show a company's reputation doesn't impact simply the clients. Prospective team members also look at scores and read reviews.
Source: Deloitte
72 Percent Of Clients Won't Take Action Unless They Read Some Reviews
No matter how captivating your marketing is, you still require client reviews. There is no other way around it. Clients are still going to hear you out, however they trust other people more.
Source: My Testimonial Engine
64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who check out client reviews, agree that it increases their purchasing confidence.
Businesses use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies
More youthful individuals know the value of being informed. User-generated material has an indisputable effect on customers.
They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70%
One negative review is enough for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone