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91% Of Millennials Trust Online Reviews As Much As Family And Friends
Online review statistics place clients' reviews as the most reliable source of recommendations. Online reviews generally bring the same weight as advice from friends and family.
Source: Brightlocal
Reviews Shared On Twitter Can Grow Sales By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
89% Of Individuals Prefer To Read Reviews On Their Smart Devices
Be it via an app or a mobile web browser, people young and old prefer to read reviews on their cell phones.
Source: Statista
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Half Of All Of The Millennial's "Always" Read Online Reviews For Businesses
More youthful individuals understand the worth of being informed. User-generated content has an indisputable effect on consumers.
They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
60 Percent Of Consumers Consult Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping
In-store shopping is influenced substantially by blogs and reviews on social media. With men being two times as likely to be affected than women.
Reviews and ranking statistics show individuals value the opinion of peers more than any other material.
Source: Collective Bias
49% Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their number and recency also.
The share of consumers, who take note of the variety of reviews is currently at 46%.
Source: Brightlocal
Only 6 Percent Of Customers Don't Trust Customer Reviews At All
According to client review statistics, a tremendous 19% of consumers always rely on online reviews and never a purchase without checking out reviews first.
Source: Statista
70% Of Consumers Choose To Find Out About A Business By Means Of Reviews And Posts, Rather Than Ads
Advertisements are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the very best way to find the truth about a service or product.
Source: Statuslabs
Positive Reviews Encourage 68% Of Customers To Choose Local Businesses
Since the huge majority of consumers read reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
89% Of Clients Read A Companies Responses To Reviews
Not only do the majority of shoppers read the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
72 Percent Of Clients Won't Take Action Before They Read Some Reviews
No matter how appealing your marketing is, you still require client reviews. There's no skirting around it. Clients are still going to hear you out, however they trust other people more.
Source: My Testimonial Engine
74% Of Regional Businesses Have At Least One Google Review
One review is far from sufficient to improve your site's SERP ranking.
Taking a look at online scores data, we found out that a business requires to have at least 40 reviews before clients "Award" it with a star.
Source: Brightlocal