Positive Reviews Encourage 68 Percent Of Consumers To Use A Local Business

Considering that the huge majority of customers read reviews, you would want yours to be appealing to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A Lot Of Best-selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to client rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Just 6 Percent Of Consumers Don't Trust Customer Reviews At All

According to customer review stats, a massive 19% of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews initially.

Source: Statista

52% Of Customers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.

Source: Capterra

If They Were Asked, 77% Of Customers Would Submit A Review

More than a 35% would leave a review to educate others about their consumer experience and 24% would likely direct their review to the business itself.

Over a 26% would be willing to leave a review to assist other individuals with their decision making process.

Source: Podium

Google Represents 57.5% Of All Reviews World Wide

Google is in the lead here, followed by Facebook as a distant second.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

These online review stats show the basic popularity of a website can only go so far when it comes to trust.

Source: Review Trackers

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

67% Of Consumers Claim That Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider

Reviews have an enormous effect on their decision when consumers have to choose a solution provider.

Source: DemandGenReport

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a brand-new automobile and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.

With the help of other customers, you quickly decide on a model that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the maker says. The reason, producers' descriptions are basically ads.

Source: Martech Zone

71% Of Millennials Browse Customer Reviews Of Expert Services

More than half of all people in need of an expert service rely on online reviews.

According to online reviews stats, 59% used online reviews to choose a legal representative or a physician.

Younger people (age 18-35) are much more likely to hire an expert based upon online reviews. Only 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

74 Percent Of Regional Companies Have At Least 1 Google Review

One review is far from sufficient to improve your site's SERP ranking.

Looking at online rankings data, we learnt that a business requires to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Utilize A Company

This stat is among numerous that highlight the significance of online rankings. Now that news of customer satisfaction travels this quick, keeping your customers pleased is more important than ever.

57% of customers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Additionally, 11% looked only for organizations with a best five star score.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz