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77% Of Customers Would Likely Submit A Review If They Were Asked
More than a 35% would do it to educate others about their client encounter and 24% would undoubtedly direct their review to the company itself.
Over a 26% would want to submit a review to assist other individuals with their decision making process.
Source: Podium
90 Percent Of Site Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people say about impressions, right?
Users get their impression of your businesses through reviews. Usually through less than 10 of them.
If you do not have reviews on your website, consider asking your visitors to write one.
Source: Martech Zone
49% Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of consumers, who pay attention to the variety of reviews is presently at 46%.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star score is the first thing consumers see. Still, users take notice of other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States customers.
Source: Statista
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'always' or 'really often'.
Source: Trust You
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too
We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers expect to see some negative reviews.
Source: Capterra
91 Percent Of Millennials Depend On Online Reviews As Much As Family And Friends
Online review statistics put consumers' reviews as the most credible source of recommendations. Online reviews generally carry the very same weight as recommendations from loved ones.
Source: Brightlocal
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of US Customers
24% of US consumers consider reviews as 'extremely influential'.
To show the value of online reviews and ratings, did you understand that 81 percent of consumers will pay more for a product with reviews and those same clients are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks
Google Accounts For 57.5 Percent Of All Reviews World Wide
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
These the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
86 Percent Of Customers Would Consider Composing A Review For A Business
Your clients are your most important resource, and it's not just because of the cash they spend at your business. They will be ready to share it if you provide them an excellent experience.
Source: Brightlocal