The Typical Review Word Count Has Become 65% Shorter Since 2010

These days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

Google Represents 57.5 Percent Of All Reviews World-wide

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

90% Of Consumers Need Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals state about first impressions, right?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star rating is the first thing consumers see. Still, users focus on other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

83% Of All Young Clients Were Invited To Give A Review Recently

Of those asked, 80% of consumers did post a review. In general, companies have actually asked 66% of all customers to give a review on their business.

Source: Brightlocal

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the general popularity of a website can just go so far.

Source: Review Trackers

77% Of Buyers Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how great your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

More Than Half Of People Aged 25-34 Wrote Reviews

According to Statista, the younger generations are evidently the more opinionated ones.

Source: Statista

82% Of Customers Visit Review Websites Because They Wish To Buy A Product Or A Service And Want To Get The Facts About The Businesses Product Or Services.

Users come due to the fact that they have already formed a buying decision. The majority of them (89%) purchase within a week of their visit.

Source: RevLocal

73 Percent Of Customers Think Consumer Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Written reviews make the statistics appear more authentic which is what the prospective customers are searching for. Practically a 3rd of consumers state composed reviews are the only function that makes them believe the websites' reviews are relevant and useful.

Source: Fan and Fuel

60 Percent Of Consumers Check Out Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With men being twice as likely to be influenced than women.

Reviews and ranking data show individuals value the opinion of peers more than any other content.

Source: Collective Bias

United States Buyers View "Product Performance" To Be The Most Valuable Information In Product Reviews

They focus on various elements of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of USA consumers.

Source: Statista

Reviews Posted On Twitter Can Boost Revenues By 6.46%

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo