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The Majority Of Clients Aged 25-34 Published Reviews
According to Statista, the more youthful generations are plainly the more vocal ones.
Source: Statista
Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of businesses actually utilize them.
Although we now understand why consumer reviews are so powerful, many businesses apparently don't.
Source: LsaInsider
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
The Majority Of Best Selling Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Often a lower rating really helps your overall rating.
According to client rating stats, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Customers expect to see some negative reviews.
Source: Capterra
Negative Reviews Can Improve Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, people devote more than 5 times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
83% Of All Young Clients Were Asked To Leave A Review Recently
Of those invited, 80% of customers did submit a review. Overall, companies have actually asked 66% of all clients to give a review on their company.
Source: Brightlocal
15% Of Buyers Don't Trust Businesses Without Having Online Reviews
No trust suggests no interactions. 15 percent of potential clients will not even think about working with a business they can't discover opinions about.
Source: Statuslabs
89% Of Individuals Like To Read Reviews Using Their Smartphones
Be it through an app or a mobile internet browser, individuals prefer to read reviews on their smart phones.
Source: Statista
67% Of Consumers Say Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider
Reviews have a huge impact on their decision when consumers have to select a service provider.
Source: DemandGenReport
Google Represents 57.5 Percent Of All Reviews Worldwide
Google is in the lead here, followed by Facebook as a far-off second.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Clients
24% of US shoppers consider reviews as 'very influential'.
To highlight the value of online reviews and scores, did you know that 81% of consumers will pay more for an item with reviews and those same consumers are also willing to accept slower shipping times for such items.
Source: Turntonetworks
More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%
One negative review is enough for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone