52% Of Consumers Trust A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some negative reviews.

Source: Capterra

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Statistics reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

53% Of Customers Expect Companies To Answer Back Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of consumer reviews stay without a reply. That's regrettable, because those businesses are losing customers that way.

Source: Review Trackers

60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and score data show people value the opinion of peers more than any other content.

Source: Collective Bias

89% Of Clients Review A Businesses Reactions To Reviews

Not only do the majority of consumers read the review replies, 30% of them hold them in high regard. Almost 96% read the replies to their own reviews.

Source: Brightlocal

83% Of Consumers Do Not Trust Advertising

The traditional channels to reach consumers aren't as influential as they used to be. Most users who no longer trust ads pick to focus on clients' recommendations online.

Source: Statuslabs

Many Best Selling Items Have An Average Score Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Often a lower rating actually helps your overall rating.

According to customer rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

71% Of Millennials Search Consumer Reviews Of Expert Services

Over half of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to pick a physician or a legal representative.

Young people (age 18-35) are much more likely to hire an expert based on online reviews. Just 19% of millennials will think about employing a lawyer without any.

Source: Thomson Reuters

73 Percent Of Customers Believe Customer Reviews Are More Vital Than Star And Number Ratings

Online review statistics make it clear people aren't satisfied with ratings alone.

Consumer reviews make the stats appear more authentic which is what the potential consumers are searching for. Almost a third of consumers say composed reviews are the only feature that makes them think the websites' reviews are relevant and useful.

Source: Fan and Fuel

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star rating is the first thing consumers see. Still, users focus on other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

Google Represents 57.5% Of All Reviews World Wide

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

These the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

A One Star Boost In Score Can Cause A 5% To 9% Increase In Business Earnings

Businesses that treat consumers well usually prosper, review websites help ensure of that.

Source: Statuslabs

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the buying decision.

Source: Statista

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of consumers, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal

A Single Business Review Can Lift Its Conversions By 10%

Online review stats reveal user-generated content can do miracles in terms of conversions.

A single review can have an enormous influence on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44% boost.

Source: RevLocal

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz