One-half Of All Millennial's "Always" Read Online Reviews For Businesses

Younger individuals know the value of being informed. User-generated content has an indisputable influence on customers.

They will realize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older people are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

72 Percent Of Consumers Will Not Take Action Before They Read Some Reviews

No matter how captivating your marketing is, you still need customer reviews. There is no way around it. Customers are still ready to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of Online Shopping.

Today's consumers are smart and desire the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista

67% Of Consumers Say Reviews Are A "Very Important" Factor When Picking A Service Provider

When consumers have to choose a service provider, reviews have a massive effect on their decision.

Source: DemandGenReport

60% Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected substantially by blogs and reviews on social networks. With males being twice as likely to be affected than women.

Reviews and score stats show individuals value the opinion of peers more than any other content.

Source: Collective Bias

Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses actually use them.

Although we now know why customer reviews are so powerful, many businesses apparently do not.

Source: LsaInsider

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review data, people devote more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

If A Business Manages To Resolve Problems Rapidly And Efficiently, 95% Of Unsatisfied Customers Will Go Back To A Business

Customers do not expect you to be perfect. When things go wrong, they do anticipate you to take care of things. If there is absolutely nothing else a company can do to fix a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

A Lot Of Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to customer rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

71% Of Millennials Search Consumer Reviews Of Expert Services

More than half of all individuals in need of a professional service turn to online reviews.

According to online reviews statistics, 59% used online reviews to choose a doctor or a lawyer.

Younger people (age 18-35) are much more likely to hire an expert based on online reviews. Just 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

77% Of Clients Would Undoubtedly Give A Review If They Were Asked

More than a 35% would leave a review to notify others about their client encounter and 24% would definitely direct their review to the company itself.

Over a 26% would be willing to submit a review to help other individuals with their choice making process.

Source: Podium

91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review stats place customers' reviews as the most credible source of suggestions. Online reviews typically bring the same weight as advice from loved ones.

Source: Brightlocal

89% Of Customers Want To Read Reviews On Their Smartphones

Be it through an app or a mobile browser, clients choose to read reviews on their smart phones.

Source: Statista

15 Percent Of Consumers Don't Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15 percent of possible customers won't even think about doing business with a company they can't find viewpoints about.

Source: Statuslabs

A Single Business Review Can Lift Its Conversions By 10%

Online review stats reveal user-generated material can do miracles in regards to conversions.

A single review can have an enormous impact on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44% increase.

Source: RevLocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a new vehicle and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read the reviews.

With the help of other customers, you quickly choose one that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

Visitors Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. Purchasing choices are made quickly.

Online reviews are obviously persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone