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Customers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done faster. For that reason, purchasing decisions are made rapidly.
Online reviews are obviously persuasive, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Customers anticipate to see some negative reviews.
Source: Capterra
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you want to purchase a new automobile and there are several models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.
With the help of other people, you manage to pick one that works for you. That's how favorable reviews transform consumers into clients.
Source: Consumer Affairs
86 Percent Of Consumers Would Think About Writing A Review For A Business
Your consumers are your most valuable resource, and it's not just because of the cash they spend at your business. They will be ready to share it if you give them an excellent experience.
Source: Brightlocal
Positive Reviews Encourage 68 Percent Of Consumers To Choose A Local Business
Given that the vast bulk of consumers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
77% Of Individuals Do Not Trust Reviews That Are Older Than Three Months
Clients don't care how good your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that businesses need to be continuously requesting reviews.
Source: Statuslabs
83% Of All Young Buyers Were Invited To Post A Review Recently
Of those invited, 80% of customers did post a review. In general, companies have actually asked 66% of all clients to submit a review on their company.
Source: Brightlocal
15% Of People Do Not Trust Businesses Without Having Online Reviews
No trust suggests no interactions. 15 percent of possible consumers won't even consider working with a company they can't discover viewpoints about.
Source: Statuslabs
67% Of Customers Claim Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider
Reviews have an enormous impact on their decision when clients have to pick a solution provider.
Source: DemandGenReport
More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%
One negative review is enough for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
The Majority Of Clients Aged 25-34 Gave Reviews
According to Statista, the younger generations are purportedly the more opinionated ones.
Source: Statista
One-half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
More youthful individuals know the value of being informed. User-generated content has an indisputable influence on customers.
If businesses stop to consider the power of consumer reviews over millennials, they will understand what they've been missing out on. Older individuals are various though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars
Overall 2 out of 3 businesses have good and outstanding rankings. Only 5% of businesses have a score listed below three stars.
Source: Brightlocal
The Typical Review Word Count Has Become 65% Much Shorter Since 2010
Recently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet from twitter.
Source: Review Trackers