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70% Of Customers Choose To Discover A Business Via Reviews And Posts, Instead Of Ads
Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are without a doubt the very best method to find the truth about a product or service.
Source: Statuslabs
67% Of Customers Claim That Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider
When clients need to select a solution provider, reviews have a huge impact on their decision.
Source: DemandGenReport
US Buyers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews
When individuals read reviews, they focus on various elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of US consumers.
Source: Statista
Software Application Reviews Influence Over 98 Percent Of All Purchasers
18% of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70%
One negative review is enough for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
52% Of Customers Trust A Product More If It Has Negative Reviews As Well
We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Customers expect to see some negative reviews.
Source: Capterra
98% Of Yelp's Website Visitors Bought From A Business They Found On The Site
Typically, 142 million customers go to Yelp on a monthly basis. If you haven't claimed your complimentary Yelp business page, this is as great a time as any.
Source: RevLocal
63.6% Of Consumers Check Out Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the basic appeal of a website can just go so far.
Source: Review Trackers
77% Of Buyers Don't Trust Reviews That Are Older Than Three Months
Customers don't care how excellent your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that businesses should to be constantly requesting reviews.
Source: Statuslabs
A Lone Business Review Can Lift Its Conversions By 10 Percent
Online review statistics reveal user-generated content can do wonders in regards to conversions.
A single review can have an enormous effect on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can offer an astonishing 44 percent increase.
Source: RevLocal
Many Best Selling Items Have An Average Rating Of 4.2 To 4.7
You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower rating really helps your overall score.
According to consumer rating stats, conversion rates start to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of companies question the integrity of online reviews. Nevertheless, they realize the massive impact user ratings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
Only 6% Of Consumers Don't Trust Customer Reviews At All
According to consumer review statistics, a whopping 19 percent of customers always rely on online reviews and never a make a purchase without checking out reviews first.
Source: Statista