Favorable Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Because the huge majority of customers read reviews, you would want yours to be inviting to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

77% Of Customers Would Most Likely Leave A Review If They Were Asked

More than a 35% would submit a review to inform others about their client experience and 24% would definitely direct their review to the company itself.

Over a 26% would want to give a review to assist other individuals with their choice making process.

Source: Podium

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read customer reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Since They Desire To Acquire An Item Or A Service And Desire To Get The Truth About The Businesses Items And Services, 82 Percent Of Consumers Check Out Review Websites.

Review websites are places that customers go to get the facts about a service, business or item . Because they have actually already formed a purchase decision, users come. The majority of them (89 percent) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out many more reviews to get an idea of how business is actually doing. Don't depend upon that figure alone.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a new car and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.

With the help of other consumers, you quickly select one that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. People anticipate to see some negative reviews.

Source: Capterra

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the basic popularity of a site can only go so far.

Source: Review Trackers

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, people devote more than five times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

67% Of Customers Suggest Reviews Are A "Extremely Important" Factor When Selecting A Service Provider

When consumers have to pick a solution provider, reviews have a massive influence on their decision.

Source: DemandGenReport

86% Of Customers Would Consider Composing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the cash they spend at your business. They will be ready to share it if you offer them an excellent experience.

Source: Brightlocal

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the producer says. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star ranking is the first thing customers see. Still, users take note of other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

90 Percent Of Users Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about first impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

70 Percent Of Customers Choose To Find Out About A Business Via Reviews And Short Articles, Instead Of Advertisements

Advertisements are all well and good, but it deserves trying a different approach too. Reviews are by far the very best method to find the truth about a service or product.

Source: Statuslabs

73% Of Consumers Think Written Reviews Are More Vital Than Star And Number Scores

Online review statistics make it clear people aren't pleased with ratings alone.

Client reviews make the stats appear more authentic which is what the prospective customers are trying to find. Nearly a third of consumers state written reviews are the only function that makes them believe the websites' reviews are pertinent and helpful.

Source: Fan and Fuel