53% Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the very best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista

The Majority Of Popular Products Have An Average Score Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower score actually helps your overall score.

According to consumer rating statistics, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

77% Of Customers Would Most Likely Post A Review If They Were Asked

More than a 35% would do it to advise others about their customer encounter and 24% would likely direct their review to the company itself.

Over a 26% would want to post a review to help other people with their choice making process.

Source: Podium

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Utilize A Company

This stat is among numerous that show the value of online rankings. Now that news of customer complete satisfaction travels this fast, keeping your consumers pleased is more crucial than ever.

57 percent of customers have actually searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

Additionally, 11% looked only for organizations with a perfect five star rating.

Source: Brightlocal

Favorable Reviews Encourage 68% Of Consumers To Choose Local Businesses

Because the vast bulk of customers check out reviews, you would want yours to be enticing to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star ranking is the first thing consumers see. Still, users take note of other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA customers.

Source: Statista

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Site

Normally, 142 million consumers go to Yelp each month. If you haven't claimed your free Yelp business page, this is as good a time as any.

Source: RevLocal

Google Accounts For 57.5 Percent Of All Reviews World Wide

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

86% Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the cash they spend at your business. They will be willing to share it if you offer them a great experience.

Source: Brightlocal

49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of consumers, who focus on the variety of reviews is presently at 46 percent.

Source: Brightlocal

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

89% Of Buyers Want To Read Reviews Using Their Smartphones

Be it through an app or a mobile web browser, consumers prefer to read reviews on their mobile phones.

Source: Statista

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they recognize the huge effect user scores have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc