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Only 6 Percent Of Consumers Don't Rely On Consumer Reviews At All
According to customer review data, a tremendous 19 percent of customers constantly rely on online reviews and never ever a make a purchase without checking out reviews first.
Source: Statista
64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read client reviews, agree that it increases their purchasing confidence.
Businesses use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
60% Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping
In-store shopping is affected substantially by blogs and reviews on social media. With males being twice as likely to be influenced than women.
Reviews and ranking stats show individuals value the opinion of peers more than any other content.
Source: Collective Bias
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business
The star rating is the first thing consumers see. Still, users take note of other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.
Source: Statista
Unfavorable Reviews Can Boost Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review stats, individuals spend more than five times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
Users Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. Purchasing choices are made quickly.
Online reviews are certainly convincing, yet online marketers have not always come to value the power of them.
Source: Martech Zone
86 Percent Of Customers Would Think About Composing A Review For A Business
Your consumers are your most valuable resource, and it's not just because of the money they spend at your business. They will be ready to share it if you offer them a good experience.
Source: Brightlocal
15 Percent Of People Don't Trust Businesses With No Online Reviews
No trust indicates no interactions. 15% of potential clients will not even think about doing business with a company they can't find opinions about.
Source: Statuslabs
Google Accounts For 57.5 Percent Of All Reviews All Over The World
Google is in the lead here, followed by Facebook as a remote second.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
83% Of Customers Don't Rely On Advertising
The conventional channels to reach consumers aren't as influential as they used to be. The majority of users who no longer trust advertisements select to focus on consumers' recommendations online.
Source: Statuslabs
89% Of Consumers Review A Businesses Feedback To Reviews
Not only do many shoppers read the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.
Source: Brightlocal