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73% Of Consumers Believe Client Reviews Are More Important Than Star And Number Ratings
Online review data make it clear individuals aren't satisfied with ratings alone.
Customer reviews make the stats appear more authentic which is what the would-be customers are trying to find. Almost a 3rd of consumers state written reviews are the only feature that makes them believe the websites' reviews are useful and appropriate.
Source: Fan and Fuel
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
If A Business Deals With Problems Rapidly And Effectively, 95% Of Unhappy Customers Will Go Back To A Company
Clients do not anticipate you to be perfect. When things go wrong, they do expect you to deal with things. If there's nothing else a company can do to fix a problem, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
These online review statistics show the general popularity of a site can only go so far when it concerns trust.
Source: Review Trackers
Over Half Of People Aged 25 To 34 Gave Reviews
According to Statista, the younger generations are plainly the more opinionated ones.
Source: Statista
A Single Business Review Can Lift Its Conversions By 10%
Online review stats reveal user-generated material can do wonders in regards to conversions.
A single review can have a substantial influence on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can offer an astonishing 44 percent boost.
Source: RevLocal
Only 6 Percent Of Consumers Don't Rely On Consumer Reviews At All
According to client review data, a tremendous 19 percent of consumers always trust online reviews and never a make a purchase without reading reviews.
Source: Statista
Unfavorable Reviews Can Increase Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive driver for users to devote more time on your site. According to online review data, individuals spend more than five times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
Many Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they've visited a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a mediocre or unfavorable one.
Source: Brightlocal
Majority Of Consumers Will Not Use A Service If It Has Less Than A 4 Star Ranking
This stat is one of lots of that show the importance of online rankings. Now that news of client fulfillment travels this fast, keeping your consumers pleased is more important than ever.
57% of consumers have looked for business with more than four stars in 2018, which is up from 48% in 2017.
Additionally, 11 percent looked only for businesses with a best five star rating.
Source: Brightlocal
30% Of Customers Feel Comfortable With A Company Which Answers Online Reviews
Corresponding with your consumers creates trust. Even something as basic as responding to their reviews and comments can make them feel valued.
As you might expect, clients who feel this way are going to spend more cash with a company.
Source: Statuslabs
Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of businesses really utilize them.
Although we now know why consumer reviews are so powerful, a lot of businesses apparently do not.
Source: LsaInsider