53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's buyers are smart and desire the very best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

74% Of Regional Businesses Have At A Minimum, 1 Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Looking at online rankings stats, we found out that a business needs to have an average of 40 reviews before people "Award" it with a star.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review statistics reveal user-generated material can do wonders in regards to conversions.

A single review can have a substantial impact on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can provide a mind-blowing 44 percent increase.

Source: RevLocal

Favorable Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Given that the large bulk of consumers check out reviews, you would want yours to be inviting to brand-new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a brand-new automobile and there are numerous models which fit your requirements. How do you select the very best one for you? Well, you read online reviews.

With the help of other customers, you quickly decide on a model that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

89% Of Consumers Review A Companies Reactions To Reviews

Not only do many clients check out the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

77% Of Consumers Don't Trust Reviews That Are Older Than Three Months

Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars

Generally two-thirds of businesses have excellent and outstanding scores. Just 5% of companies have a ranking below 3 stars.

Source: Brightlocal

If A Business Takes Care Of Problems Rapidly And Effectively, 95% Of Unhappy Consumers Will Return To A Company

Clients do not anticipate you to be perfect. When things go wrong, they do anticipate you to resolve things. If there's absolutely nothing else a business can do to fix an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, people devote more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Stats reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

70% Of Consumers Choose To Find Out About A Business By Means Of Reviews And Articles, Instead Of Ads

Advertisements are all well and good, however it's worth trying a different approach too. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management statistics indicate a company's reputation doesn't affect simply the customers. Prospective team members likewise take a look at scores and read reviews.

Source: Deloitte