60% Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With men being two times as likely to be affected than women.

Reviews and ranking stats reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star rating is the first thing customers see. Still, users pay attention to other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

Just 6% Of Customers Do Not Rely On Consumer Reviews At All

According to client review stats, a whopping 19 percent of consumers always rely on online reviews and never a make a purchase without reading reviews.

Source: Statista

The Majority Of Popular Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower rating in fact helps your overall score.

According to consumer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. However, they recognize the massive effect user ratings have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

95% Of Dissatisfied Consumers Will Return To A Company If A Company Deals With Issues Quickly And Effectively

Consumers do not expect you to be perfect. They do anticipate you to fix things when they go wrong. If there's nothing else a business can do to deal with a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Reviews Shared On Twitter Can Increase Online Sales By 6.46%

Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

83 Percent Of Customers Don't Rely On Advertising

The standard channels to reach clients aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements pick to focus on consumers' suggestions online.

Source: Statuslabs

Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software application purchasers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'always' or 'extremely frequently'.

Source: Trust You