Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is presently the most popular social network which can also affect our buying preferences.

According to social media reviews stats, Facebook affects more than half of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats expose that four out of 5 users are likely to rely on a local business.

Source: RevLocal

Google Accounts For 57.5% Of All Reviews Around The Globe

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review stats show user-generated content can do miracles in terms of conversions.

A single review can have an enormous effect on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44% boost.

Source: RevLocal

Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies actually use them.

Although we now understand why customer reviews are so powerful, many businesses obviously do not.

Source: LsaInsider

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your site. According to online review data, people spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

89% Of Customers Browse A Companies Feedback To Reviews

Not only do a lot of individuals read the review replies, 30% of them highly value them. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

71% Of Millennials Search Consumer Reviews Of Expert Services

Majority of all individuals in need of an expert service rely on online reviews.

According to online reviews statistics, 59% used online reviews to choose a medical professional or a lawyer.

Younger people (age 18-35) are much more inclined to work with a professional based upon online reviews. Just 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

63.6% Of Consumers Check Out Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

These online review statistics show the basic appeal of a site can just presume when it pertains to trust.

Source: Review Trackers

82% Of Consumers Visit Review Sites Due To The Fact That They Wish To Acquire A Service Or An Item And Wish To Get The Facts About Business Product Or Services.

Users come since they have actually already formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

53% Of Customers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews

Online review statistics reveal that 63% of customer reviews go on without a reply. That's regrettable, because those businesses are losing clients that way.

Source: Review Trackers

73% Of Customers Believe Written Reviews Are More Crucial Than Star And Number Scores

Online review stats make it clear individuals aren't pleased with scores alone.

Written reviews make the statistics appear more authentic which is what the potential customers are searching for. Almost a 3rd of consumers say written reviews are the only function that makes them believe the websites' reviews are pertinent and useful.

Source: Fan and Fuel

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Customers expect to see some negative reviews.

Source: Capterra

64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read customer reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Online Product Reviews About An Item Can Raise Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase probability for an item with five reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

60% Of Customers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social media. With males being two times as likely to be influenced than women.

Reviews and ranking statistics reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

53% Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's buyers are smart and want the very best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the buying decision.

Source: Statista