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95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Clients
24% of US buyers consider reviews as 'very influential'.
To show the value of online reviews and rankings, did you understand that 81 percent of customers will pay more for an item with reviews and those same clients are likewise going to accept slower shipping times for such products.
Source: Turntonetworks
Unfavorable Reviews Can Boost Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive force for users to devote more time on your website. According to online review stats, individuals devote more than five times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies doubt the integrity of online reviews. Nonetheless, they recognize the enormous effect user rankings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc
Just 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of companies in fact use them.
Although we now understand why customer reviews are so effective, the majority of businesses obviously do not.
Source: LsaInsider
Online Product Reviews About A Product Can Raise Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase probability for a product with 5 reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
77% Of Consumers Don't Rely On Reviews That Are Older Than 3 Months
Clients don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that companies ought to be constantly requesting reviews.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business
The star ranking is the first thing consumers see. Still, users take notice of other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States consumers.
Source: Statista
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
63.6 Percent Of Customers Visit Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
These online review stats show the basic popularity of a website can only go so far when it comes to trust.
Source: Review Trackers
Software Reviews Impact Over 98% Of All Purchasers
18% of software application buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
91 Percent Of Millennials Have Faith In Online Reviews As Much As Family And Friends
Online review statistics position clients' reviews as the most trustworthy source of suggestions. Online reviews typically bring the exact same weight as recommendations from family and friends.
Source: Brightlocal
Google Accounts For 57.5 Percent Of All Reviews Across The World
Google is in the lead here, followed by Facebook as a distant second.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers