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Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are essentially ads.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star rating is the first thing consumers see. Still, users focus on other factors also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of United States customers.
Source: Statista
53 Percent Of Americans Consider Product Reviews And Scores As The Most Vital Part Of Online Shopping.
Today's buyers are wary and want the very best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
53% Of Customers Anticipate Companies To Answer Back Within A Week To Negative Reviews
Online review stats show that 63% of consumer reviews stay without a reaction. That's too bad, because those companies are losing clients that way.
Source: Review Trackers
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who read consumer reviews, concur that it increases their purchasing confidence.
Organizations use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
A Single Business Review Can Lift Its Conversions By 10%
Online review stats show user-generated content can do wonders in regards to conversions.
A single review can have a huge influence on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44% increase.
Source: RevLocal
95% Of Disappointed Clients Will Return To A Company If A Business Deals With Issues Rapidly And Efficiently
Customers do not anticipate you to be perfect. They do expect you to remedy things when they go wrong. If there's nothing else a business can do to deal with a problem, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Clients
24% of US consumers consider reviews as 'extremely influential'.
To show the importance of online reviews and ratings, did you understand that 81% of consumers will pay more for an item with reviews and those exact same clients are also ready to accept slower shipping times for such items.
Source: Turntonetworks
74% Of Regional Companies Have At A Minimum, 1 Google Review
A single review is far from enough to improve your website's SERP ranking.
Looking at online ratings stats, we discovered that a business requires to have an average of 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
72% Of Customers Will Not Take Action Unless They Read Some Reviews
Irrespective of how alluring your marketing is, you still require client reviews. There is no way around it. Clients are still going to hear you out, but they rely on other people more.
Source: My Testimonial Engine
15 Percent Of Visitors Don't Trust Businesses With No Online Reviews
No trust suggests no interactions. 15 percent of potential clients won't even consider working with a business they can't find opinions about.
Source: Statuslabs