Customers Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, buying decisions are made quickly.

Online reviews are obviously persuasive, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

71% Of Millennials Browse Customer Reviews Of Expert Services

Over half of all people in need of a professional service rely on online reviews.

According to online reviews data, 59% utilized online reviews to select an attorney or a doctor.

Young people (age 18-35) are even more likely to work with a professional based on online reviews. Just 19% of millennials will consider working with a lawyer without any.

Source: Thomson Reuters

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. However, they understand the huge effect user ratings have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People anticipate to see some unfavorable reviews.

Source: Capterra

77% Of Consumers Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

83 Percent Of Clients Don't Rely On Advertising

The traditional channels to reach clients aren't as influential as they utilized to be. A lot of users who no longer trust advertisements pick to take notice of clients' recommendations online.

Source: Statuslabs

Consumers Might Spend 31% More With A Business That Has Terrific Reviews

Focus on this fact. The more detailed other users explain your service or product, the more cash you can charge and customer review statistics show us exactly how much more.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star rating is the first thing consumers see. Still, users take note of other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista

Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses really use them.

Although we now know why client reviews are so effective, most businesses obviously do not.

Source: LsaInsider

72 Percent Of Customers Won't Take Action Unless They Read Some Reviews

Irrespective of how tempting your marketing is, you still require customer reviews. There's no other way around it. Customers are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Many Popular Items Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower rating in fact helps your overall score.

According to customer rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

70% Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out a lot more reviews to get a clear view of how the business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

61% Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars

Overall two thirds of companies have exceptional and awesome scores. Just 5% of companies have a score below 3 stars.

Source: Brightlocal

90% Of Individuals Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your site, think about asking your visitors to compose one.

Source: Martech Zone

53% Of Consumers Expect Companies To Respond Within A Week To Negative Reviews

Online review statistics prove that 63% of customer reviews stay without a reaction. That's too bad, because those businesses are losing clients that way.

Source: Review Trackers

91% Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review stats position customers' reviews as the most trustworthy source of recommendations. Online reviews typically carry the same weight as suggestions from friends and family.

Source: Brightlocal