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77% Of Users Don't Trust Reviews That Are Older Than 3 Months
Consumers don't care how great your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that companies should to be continuously asking for reviews.
Source: Statuslabs
83% Of Consumers Don't Rely On Advertising
The conventional channels to reach clients aren't as prominent as they used to be. The majority of users who no longer trust advertisements choose to focus on customers' recommendations online.
Source: Statuslabs
Reviews Shared On Twitter Can Help Increase Online Sales By 6.46%
Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the maker says. The reason, makers' descriptions are basically advertisements.
Source: Martech Zone
89% Of Customers Browse A Companies Replies To Reviews
Not only do a lot of clients check out the review replies, 30% of them value them highly. Practically 96% read the replies to their own reviews.
Source: Brightlocal
60% Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store shopping is affected significantly by blogs and reviews on social networks. With males being twice as likely to be affected than women.
Reviews and rating data show people value the opinion of peers more than any other content.
Source: Collective Bias
73 Percent Of Customers Think Written Reviews Are More Important Than Star And Number Rankings
Online review statistics make it clear people aren't pleased with ratings alone.
Consumer reviews make the stats appear more genuine which is what the would-be consumers are trying to find. Nearly a 3rd of customers state composed reviews are the only function that makes them believe the sites' reviews are appropriate and useful.
Source: Fan and Fuel
74 Percent Of Regional Companies Have At A Minimum, One Google Review
One review is far from enough to improve your site's SERP ranking.
Taking a look at online rankings stats, we found out that a company needs to have a minimum of 40 reviews before people "Award" it with a star.
Source: Brightlocal
91 Percent Of Millennials Have Faith In Online Reviews As Much As Friends And Family
Online review stats position customers' reviews as the most credible source of recommendations. Online reviews typically carry the exact same weight as suggestions from loved ones.
Source: Brightlocal
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
70 Percent Of Consumers Prefer To Discover A Business By Means Of Reviews And Short Articles, Instead Of Advertisements
Ads are all well and good, however it deserves trying a different approach also. Reviews are without a doubt the best way to find the truth about a service or product.
Source: Statuslabs