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A Lot Of Best-selling Products Have A Typical Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower ranking really helps your overall score.
According to customer rating stats, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center
77% Of Buyers Don't Trust Reviews That Are Older Than Three Months
Clients don't care how excellent your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that companies should to be continuously requesting reviews.
Source: Statuslabs
60% Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping
In-store shopping is influenced considerably by blogs and reviews on social networks. With males being twice as likely to be influenced than women.
Reviews and ranking statistics reveal people value the viewpoint of peers more than any other content.
Source: Collective Bias
Positive Reviews Motivate 68 Percent Of Consumers To Use Local Businesses
Since the huge bulk of consumers read reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses doubt the integrity of online reviews. Nevertheless, they recognize the huge effect user scores have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
63.6% Of Customers Go To Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics reveal the general popularity of a site can only go so far.
Source: Review Trackers
A Single Business Review Can Lift Its Conversions By 10%
Online review stats show user-generated material can do miracles in regards to conversions.
A single review can have an enormous impact on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44% increase.
Source: RevLocal
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Clients
24% of US shoppers consider reviews as 'incredibly influential'.
To illustrate the significance of online reviews and ratings, did you understand that 81 percent of customers will pay more for an item with reviews and those same clients are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks
Only 6 Percent Of Consumers Don't Trust Consumer Reviews At All
According to customer review data, a tremendous 19 percent of consumers always rely on online reviews and never ever a purchase without checking out reviews initially.
Source: Statista
73% Of Consumers Think Client Reviews Are More Crucial Than Star And Number Ratings
Online review stats make it clear individuals aren't pleased with ratings alone.
Written reviews make the stats appear more genuine which is what the prospective customers are searching for. Practically a 3rd of consumers state written reviews are the only feature that makes them believe the websites' reviews are pertinent and beneficial.
Source: Fan and Fuel
The Average Review Length Has Become 65% Much Shorter Since 2010
Now a days reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.
Source: Review Trackers
15% Of Consumers Do Not Trust Businesses With No Online Reviews
No trust suggests no interactions. 15 percent of possible consumers won't even think about doing business with a company they can't find viewpoints about.
Source: Statuslabs
Just 44% Of Local Companies Have Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are free, a surprisingly low number of companies really utilize them.
Although we now understand why consumer reviews are so effective, most businesses apparently do not.
Source: LsaInsider