67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider

When consumers need to choose a service provider, reviews have a massive influence on their decision.

Source: DemandGenReport

Software Application Reviews Impact Over 98% Of All Purchasers

18% of software application purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Customers expect to see some unfavorable reviews.

Source: Capterra

83 Percent Of Clients Do Not Trust Advertising

The traditional channels to reach consumers aren't as influential as they utilized to be. The majority of users who no longer trust ads pick to pay attention to consumers' suggestions online.

Source: Statuslabs

70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read a lot more reviews to get an idea of how business is in fact doing. Don't depend on that statistic alone.

Source: Brightlocal

30% Of Customers Feel Positive About A Company Which Responds To Online Reviews

Corresponding with your clients develops trust. Even something as basic as responding to their remarks and reviews can make them feel valued.

As you might expect, clients who feel this way are going to spend more cash with a business.

Source: Statuslabs

60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With men being two times as likely to be influenced than women.

Reviews and score data show people value the opinion of peers more than any other content.

Source: Collective Bias

Half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

More youthful individuals know the worth of being informed. User-generated material has an unassailable effect on customers.

If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been missing out on. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

74 Percent Of Regional Companies Have At A Minimum, 1 Google Review

One review is far from sufficient to improve your website's SERP ranking.

Looking at online rankings stats, we found out that a business needs to have approximately 40 reviews before users "Award" it with a star.

Source: Brightlocal

The Majority Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends reveal people choose to comment if they had a positive experience, rather than a mediocre or negative one.

Source: Brightlocal

If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Utilize A Business

This stat is among lots of that illustrate the importance of online rankings. Now that news of customer complete satisfaction travels this quick, keeping your customers delighted is more vital than ever.

57 percent of customers have searched for business with more than four stars in 2018, which is up from 48% in 2017.

11% looked just for businesses with an ideal five star ranking.

Source: Brightlocal