Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

US Consumers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews

They focus on different elements of the shopping experience when people check out reviews. However according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American customers.

Source: Statista

67% Of Customers Admit Reviews Are A "Very Crucial" Factor When Choosing A Service Provider

Reviews have an enormous impact on their decision when consumers have to select a service provider.

Source: DemandGenReport

Clients Reading Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. Therefore, buying choices are made rapidly.

Online reviews are obviously convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone

64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read client reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review data, people spend more than five times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of Online Shopping.

Today's consumers are smart and desire the very best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

89% Of Customers Review A Businesses Reactions To Reviews

Not only do many shoppers read the review replies, 30% of them highly value them. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review stats reveal user-generated material can do miracles in regards to conversions.

A single review can have a massive influence on your business.

A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can supply a mind-blowing 44 percent increase.

Source: RevLocal

If They Were Asked, 77% Of Customers Would Submit A Review

More than a 35% would post a review to inform others about their customer experience and 24% would most likely direct their review to the business itself.

Over a 26% would want to leave a review to assist other individuals with their choice making process.

Source: Podium

72 Percent Of Consumers Won't Take Action Before They Check Out Some Reviews

No matter how appealing your marketing is, you still need client reviews. There is no way around it. Customers are still happy to hear you out, but they trust other people more.

Source: My Testimonial Engine

63.6% Of Customers Go To Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the general popularity of a site can just go so far.

Source: Review Trackers

Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated content has an indisputable impact on consumers.

If businesses think of the power of customer reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

53% Of Customers Expect Companies To Respond Within A Week To Negative Reviews

Online review stats clarify that 63% of client reviews go on without a reaction. That's too bad, because those businesses are losing customers that way.

Source: Review Trackers

Only 6 Percent Of Customers Do Not Trust Customer Reviews At All

According to client review stats, a tremendous 19 percent of customers constantly trust online reviews and never a make a purchase without reading reviews.

Source: Statista

98 Percent Of Yelp's Website Visitors Purchased From A Business They Found On The Site

Normally, 142 million customers go to Yelp each month. This is as great a time as any if you haven't claimed your free Yelp business page.

Source: RevLocal

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Data reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

A Lot Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends reveal individuals choose to comment if they had a favorable experience, rather than a average or negative one.

Source: Brightlocal