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61 Percent Of Local Businesses Have A Typical Score Of 4 Or 5 Stars
Generally two-thirds of businesses have outstanding and awesome rankings. Only 5% of companies have a score below 3 stars.
Source: Brightlocal
91 Percent Of Millennials Rely On Online Reviews As Much As Loved Ones
Online review stats position customers' reviews as the most trustworthy source of recommendations. Online reviews typically bring the exact same weight as recommendations from loved ones.
Source: Brightlocal
Software Application Reviews Impact Over 98% Of All Buyers
18 percent of software application purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is presently the most popular social media which can also influence our buying preferences.
According to social media reviews data, Facebook impacts over half of users' purchase decisions.
Facebook reviews statistics reveal that 4 out of five users are most likely to rely on a local business if it has positive reviews.
Source: RevLocal
More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
49 Percent Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their number and recency also.
The share of customers, who take note of the number of reviews is presently at 46 percent.
Source: Brightlocal
Unfavorable Reviews Can Improve Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, individuals devote more than five times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Most people read much more reviews to get a clear view of how business is in fact doing. Don't depend on that figure alone.
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People expect to see some unfavorable reviews.
Source: Capterra
74% Of Local Businesses Have At Least 1 Google Review
One review is far from adequate to improve your website's SERP ranking.
Taking a look at online rankings stats, we learnt that a company requires to have approximately 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'constantly' or 'extremely frequently'.
Source: Trust You
Most Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a average or negative one.
Source: Brightlocal
Positive Reviews Encourage 68% Of Consumers To Use Local Businesses
Since the large bulk of consumers read reviews, you'd want yours to be appealing to brand-new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
95% Of Unhappy Clients Will Return To A Business If A Company Takes Care Of Issues Quickly And Efficiently
Clients don't anticipate you to be perfect. They do anticipate you to resolve things when they go wrong. If there's nothing else a business can do to solve an issue, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday