The Average Review Length Has Become 65% Shorter Since 2010

At the present time reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase probability for a product with 5 reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Businesses

More youthful people understand the worth of being informed. User-generated content has an unassailable impact on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, individuals spend more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor

Data reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Customers Might Spend 31% More With A Business That Has Great Reviews

Take note of this fact. The better other users describe your product or service, the more cash you can charge and consumer review statistics reveal to us exactly just how much more.

Source: Martech Zone

67% Of Customers Report Reviews Are A "Extremely Important" Factor When Selecting A Service Provider

When consumers need to pick a solution provider, reviews have a massive influence on their decision.

Source: DemandGenReport

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'always' or 'very frequently'.

Source: Trust You

United States Consumers View "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on various aspects of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of American clients.

Source: Statista

83% Of Customers Do Not Rely On Advertising

The traditional channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust ads pick to take note of customers' suggestions online.

Source: Statuslabs

30% Of Clients Feel Positive About A Business Which Answers Online Reviews

Corresponding with your clients creates trust. Even something easy like responding to their reviews and remarks can make them feel valued.

As you may expect, customers who feel this way are more willing to invest more money with a business.

Source: Statuslabs

Positive Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Because the large bulk of customers check out reviews, you would want yours to be enticing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

72 Percent Of Consumers Won't Take Action Before They Check Out Some Reviews

No matter how enticing your marketing is, you still require customer reviews. There is no skirting around it. Consumers are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

60 Percent Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced considerably by blogs and reviews on social media. With men being two times as likely to be affected than women.

Reviews and score statistics show individuals value the opinion of peers more than any other content.

Source: Collective Bias