70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out many more reviews to get a better idea of how business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

70% Of Customers Prefer To Discover A Business Via Short Articles And Reviews, Rather Than Ads

Advertisements are all well and good, however it deserves trying a different approach too. Reviews are by far the best method to discover the truth about a service or product.

Source: Statuslabs

74 Percent Of Local Businesses Have At A Minimum, 1 Google Review

One review is far from enough to improve your site's SERP ranking.

Looking at online ratings statistics, we learnt that a company requires to have at least 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful people know the worth of being informed. User-generated content has an unassailable impact on consumers.

If businesses stop to consider the power of client reviews over millennials, they will realize what they've been missing out on. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Expert Services

More than half of all individuals in need of a professional service turn to online reviews.

According to online reviews stats, 59% used online reviews to select a medical professional or an attorney.

Young people (age 18-35) are much more inclined to work with an expert based on online reviews. Only 19% of millennials will consider employing a legal representative without any.

Source: Thomson Reuters

American Shoppers View "Product Performance" To Be The Most Helpful Information In Product Reviews

They focus on different elements of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of USA clients.

Source: Statista

Many Best-selling Items Have An Average Score Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower rating really helps your overall rating.

According to customer rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

If A Business Deals With Issues Quickly And Efficiently, 95% Of Dissatisfied Customers Will Go Back To A Business

Consumers don't expect you to be perfect. They do expect you to resolve things when they go wrong. If there is absolutely nothing else a company can do to fix an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

98% Of Yelp's Website Visitors Bought From A Business They Found On The Site

Typically, 142 million customers visit Yelp on a monthly basis. This is as excellent a time as any if you have not claimed your free Yelp business page.

Source: RevLocal

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Positive Reviews Motivate 68 Percent Of Consumers To Use Local Businesses

Since the large bulk of consumers check out reviews, you'd want yours to be appealing to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Users Reading Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Purchasing decisions are made rapidly.

Online reviews are certainly convincing, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone