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Online Product Reviews About A Product Can Amplify Its Conversion Rate By More Than 270%
User review stats reveal the purchase likelihood for an item with five reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
Only 6 Percent Of Customers Don't Rely On Client Reviews At All
According to customer review stats, a massive 19% of consumers constantly trust online reviews and never a make a purchase without checking out reviews initially.
Source: Statista
Buyers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. Therefore, purchasing choices are made rapidly.
Online reviews are undoubtedly convincing, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too
We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some negative reviews.
Source: Capterra
88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Statistics reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
83% Of Consumers Do Not Trust Advertising
The conventional channels to reach consumers aren't as influential as they used to be. Most users who no longer trust ads pick to pay attention to clients' recommendations online.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business
The star score is the first thing consumers see. Still, users take notice of other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.
Source: Statista
95% Of Unhappy Customers Will Go Back To A Company If A Company Makes An Effort To Resolve Problems Rapidly And Efficiently
Customers don't expect you to be perfect. They do anticipate you to deal with things when they go wrong. If there's nothing else a company can do to resolve a problem, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
89% Of Clients Browse A Businesses Reactions To Reviews
Not only do a lot of clients read the review replies, 30% of them highly value them. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
71% Of Millennials Search Customer Reviews Of Professional Services
More than half of all people in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to choose a medical professional or an attorney.
Younger people (age 18-35) are even more inclined to employ an expert based upon online reviews. Just 19% of millennials will consider employing an attorney without any.
Source: Thomson Reuters
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of US Consumers
24% of US shoppers consider reviews as 'very influential'.
To show the importance of online reviews and scores, did you know that 81 percent of customers will pay more for an item with reviews and those same consumers are also ready to accept slower shipping times for such products.
Source: Turntonetworks
83% Of All Younger Shoppers Were Invited To Post A Review Recently
Of those asked, 80% of customers did leave a review. In general, companies have actually asked 66% of all consumers to leave a review on their company.
Source: Brightlocal