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More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70%
One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
60% Of Customers Refer To Blog And Social Media Reviews On Their Mobile Devices Before Shopping
In-store purchasing is affected substantially by blogs and reviews on social media. With males being two times as likely to be affected than ladies.
Reviews and rating statistics show individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
89% Of Shoppers Want To Read Reviews On Their Cell Phones
Be it through an app or a mobile browser, most people prefer to read reviews on their cell phones.
Source: Statista
91 Percent Of Millennials Trust In Online Reviews As Much As Friends And Family
Online review statistics put customers' reviews as the most trustworthy source of suggestions. Online reviews generally carry the exact same weight as advice from loved ones.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization
The star score is the first thing customers see. Still, users focus on other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA consumers.
Source: Statista
Reviews Posted On Twitter Can Help Improve Revenues By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
Positive Reviews Encourage 68 Percent Of Customers To Choose A Local Business
Because the vast majority of consumers read reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010
Presently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
67% Of Consumers Suggest Reviews Are A "Very Important" Factor When Picking A Solution Provider
Reviews have an enormous impact on their decision when clients have to choose a solution provider.
Source: DemandGenReport
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Customers
24% of US shoppers consider reviews as 'extremely influential'.
To illustrate the significance of online reviews and scores, did you understand that 81% of consumers will pay more for a product with reviews and those exact same consumers are also happy to accept slower shipping times for such items.
Source: Turntonetworks
Google Accounts For 57.5% Of All Reviews Worldwide
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers