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70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Most people check out many more reviews to get a clear view of how business is actually doing. Don't depend on that figure alone.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider
Reviews have a massive effect on their decision when clients have to select a service provider.
Source: DemandGenReport
Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are free, a surprisingly low number of businesses in fact use them.
Although we now understand why consumer reviews are so powerful, many businesses obviously do not.
Source: LsaInsider
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies question the integrity of online reviews. Nevertheless, they realize the enormous impact user rankings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
72% Of Consumers Won't Take Action Before They Read Some Reviews
Regardless of how appealing your marketing is, you still need consumer reviews. There is no way around it. Clients are still ready to hear you out, but they trust other people more.
Source: My Testimonial Engine
Online Item Reviews About An Item Can Increase Its Conversion Rate By More Than 270 Percent
User review statistics show the purchase likelihood for a product with five reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization
The star ranking is the first thing customers see. Still, users focus on other elements also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA customers.
Source: Statista
71% Of Millennials Search Consumer Reviews Of Professional Services
More than half of all people in need of an expert service rely on online reviews.
According to online reviews stats, 59% used online reviews to choose an attorney or a doctor.
Young people (age 18-35) are much more likely to employ a professional based on online reviews. Just 19% of millennials will consider hiring an attorney without any.
Source: Thomson Reuters
91% Of Millennials Rely On Online Reviews As Much As Friends And Family
Online review statistics position consumers' reviews as the most trustworthy source of recommendations. Online reviews usually bring the exact same weight as suggestions from loved ones.
Source: Brightlocal
88% Of Executives Consider Reputation Risk As A Leading Business Problem
Reputation management stats indicate a business's reputation does not affect simply the consumers. Prospective team members also take a look at rankings and read reviews.
Source: Deloitte
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You