Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of companies in fact utilize them.

Although we now know why client reviews are so effective, a lot of businesses apparently do not.

Source: LsaInsider

Just 6% Of Consumers Do Not Trust Consumer Reviews At All

According to consumer review data, a massive 19 percent of consumers always trust online reviews and never a make a purchase without reading reviews.

Source: Statista

63.6% Of Consumers Visit Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review statistics reveal the basic popularity of a site can just go so far when it comes to trust.

Source: Review Trackers

A Lot Of Best Selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower score in fact helps your overall score.

According to client rating statistics, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read consumer reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Favorable Reviews Encourage 68 Percent Of Customers To Use A Local Business

Because the large majority of customers read reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Statistics reveal that reviews were more effective than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

72% Of Customers Will Not Take Action Unless They Check Out Some Reviews

Regardless of how appealing your marketing is, you still need customer reviews. There's no other way around it. Customers are still happy to hear you out, but they rely on other people more.

Source: My Testimonial Engine

70 Percent Of Customers Prefer To Find Out About A Business Via Articles And Reviews, Rather Than Ads

Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are by far the best way to find the truth about a product or service.

Source: Statuslabs

83% Of All Younger Clients Were Invited To Give A Review Recently

Of those invited, 80% of customers did give a review. Overall, companies have asked 66% of all consumers to submit a review on their company.

Source: Brightlocal

People Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. Purchasing decisions are made quickly.

Online reviews are clearly persuasive, yet marketers haven't always come to value the power of them.

Source: Martech Zone

70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read many more reviews to get a clear view of how business is in fact doing. Don't depend upon that fact alone.

Source: Brightlocal

91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review stats put customers' reviews as the most credible source of suggestions. Online reviews normally bring the exact same weight as suggestions from loved ones.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone