91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they understand the massive impact user rankings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read much more reviews to get a clear view of how the business is in fact doing. Do not depend upon that fact alone.

Source: Brightlocal

91 Percent Of Millennials Turn To Online Reviews As Much As Friends And Family

Online review stats position consumers' reviews as the most credible source of recommendations. Online reviews typically bring the same weight as guidance from friends and family.

Source: Brightlocal

60% Of Customers Consult Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social media. With males being twice as likely to be influenced than women.

Reviews and rating stats show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

67% Of Customers Report Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider

Reviews have an enormous impact on their decision when clients have to pick a service provider.

Source: DemandGenReport

Because They Desire To Buy A Product Or A Service And Desire To Get The Facts About The Businesses Items And Services, 82% Of Consumers Visit Review Websites.

Review websites are places that customers go to get the facts about a business, product or service . Users come since they have actually already formed a purchase decision. The bulk of them (89%) purchase within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review statistics show the basic appeal of a site can only go so far when it comes to trust.

Source: Review Trackers

98% Of Yelp's Site Visitors Bought From A Business They Found On The Website

Typically, 142 million customers check out Yelp every month. This is as good a time as any if you haven't claimed your totally free Yelp business page.

Source: RevLocal

77% Of Individuals Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how great your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses ought to be constantly asking for reviews.

Source: Statuslabs

Consumers Might Invest 31 Percent More With A Business That Has Terrific Reviews

Focus on this statistic. The more detailed other users describe your service or product, the more cash you can charge and consumer review statistics reveal to us exactly how much more.

Source: Martech Zone

89% Of Individuals Like To Read Reviews Using Their Smartphones

Be it through an app or a mobile web browser, people young and old choose to read reviews on their phones.

Source: Statista

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your site. According to online review data, individuals devote more than five times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star ranking is the first thing customers see. Still, users pay attention to other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

77% Of Customers Would Give A Review If They Were Asked

More than a 35% would do it to educate others about their customer encounter and 24% would undoubtedly direct their review to the company itself.

Over a 26% would want to post a review to assist other individuals with their choice making process.

Source: Podium

American Shoppers Regard "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on various elements of the shopping experience when individuals read reviews. But according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US customers.

Source: Statista

49% Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of customers, who take notice of the variety of reviews is presently at 46 percent.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Consumers anticipate to see some negative reviews.

Source: Capterra