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Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to buy a new car and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read online reviews.
With the help of other consumers, you manage to select a model that works for you. That's how favorable reviews transform customers into clients.
Source: Consumer Affairs
70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people check out many more reviews to get a clear view of how business is actually doing. Don't depend upon that fact alone.
Source: Brightlocal
Due To The Fact That They Want To Buy A Service Or An Item And Want To Get The Facts About The Businesses Items And Services, 82 Percent Of Customers Check Out Review Websites.
Users come due to the fact that they have actually already formed a purchase decision. The majority of them (89 percent) buy within a week of their visit.
Source: RevLocal
74 Percent Of Local Businesses Have At Least One Google Review
One review is far from adequate to improve your site's SERP ranking.
Looking at online scores stats, we found out that a company requires to have at least 40 reviews before users "Award" it with a star.
Source: Brightlocal
63.6 Percent Of Customers Go To Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics reveal the general appeal of a site can just go so far.
Source: Review Trackers
77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months
Customers don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that companies ought to be constantly requesting reviews.
Source: Statuslabs
67% Of Customers Suggest Reviews Are A "Very Crucial" Factor When Choosing A Service Provider
Reviews have a massive effect on their decision when customers have to pick a service provider.
Source: DemandGenReport
15% Of Users Do Not Trust Businesses Without Online Reviews
No trust indicates no interactions. 15% of prospective customers won't even think about working with a business they can't discover opinions about.
Source: Statuslabs
71% Of Millennials Search Consumer Reviews Of Professional Services
Majority of all people in need of an expert service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to pick a physician or a lawyer.
Younger people (age 18-35) are a lot more likely to hire an expert based upon online reviews. Just 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Over Half Of Consumers Aged 25 To 34 Wrote Reviews
According to Statista, the more youthful generations are apparently the more vocal ones.
Source: Statista
The Typical Review Length Has Gotten 65% Much Shorter Since 2010
Currently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read customer reviews, agree that it increases their buying confidence.
Companies use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista